10 Logo Design trend predictions – What to follow in 2010?

作者：Nora Reed 发布时间 10/04/29 来源 Logoblog

With every coming year, distinctive and fresh trends are adopted in the field of logo design. Although logo designing does not necessitate rules and regulations, but style and trends are followed in every industry. A capable logo designer should identify current and existing trends which are in style and demand. However, it is not easy to categorize logo design trends from umpteen trends already prevailing in the industry.

Logo design trends are very tricky to make out. Each passing year, trends come and go away like the seasons. Some logo designs become trend setters while other turn out to be trend smashers.

After having analyzed the logo design trends in the first quarter of 2010, I have enlisted 10 of the most noticeable logo design trends. Although this is still a prediction as one can never be too sure about varying trends, but these are certainly the trends to look out for this year.

1. Conceptual Logos The conceptual logo design trend is one of the most creative styles of logo design ever to have originated. Hiding messages within a logo design is an art in itself. After the huge success of FedEx logo with a concealed arrow, logo designers have started adding a concept within the logo design. 概念化的LOGO最主要的特征就是采用了隐藏式的图像来表达想要表达的意思。

2. Signature Logos The signature or handmade logo design has fast grown into a popular trend. The sketchy and handy logo designs are in style nowadays. With consumers becoming brand conscious, top designers are turning attention to signature logos. 采用手写的签名，或者艺术签名成为LOGO也是一个趋势，特别是请名人来书写

3. 3D Logos Popularly acclaimed as a trendsetter, the 3D logo design is quickly emerging into the one of the hottest new logo design trends in the business. As we move into the world of 3D and animations, the call for for 3D logos is rapidly on the rise. 随着3D技术的发展，现在的LOGO也开始使用3D技术了。

4. Minimalism Logos The art of minimalism, which was introduced back in the 1960s, is back in observation. Minimalism trend in logo design calls for minimal use of graphic and visuals and making the logo design as simple and easily comprehensible as possible. 个人觉得简单化的LOGO艺术是相对来说比较难的，也是我个人比较喜欢的。

5. Formal typeface Logos Employing stylish and cool fonts is diminishing as the occurrence of formal typeface is surfacing once again. To portray a sense of elegance and class to the corporate entity, a logo design is made with formal and elegant fonts. 这个的意思是用正规的字体进行变形的变化来设计LOGO

6. Hybrid design Logos This is one of the smarter trends to look out for in the coming time. A hybrid logo design is a combination of two or more than two logo design trends. Using the sequential design with transparency design, or conceptual style with 3D makes a new logo design trend. In other words, it is a fusion of logo design trends. 透明，3D等多种概念整合在一起的混合设计概念

7. Sequential Logos Sequential logo design is a recent addition to the trends and is one to look out for. Showing motion in sequential steps projects a company’s progress and determination for growth. Sequential logos will be hard to miss in the coming months as the world comes out of the global recession. 用多个相同或者相似的形状来排序着进行设计。体现了一种速度或者是发展的意思。

8. Eco SmartLogos This is the trendiest logo designs as far as global awareness is concerned. With the climate awareness increasing, companies are nowadays shifting to Eco-smart logo designs to show corporate social responsibility. A recent adoption of this trend was McDonald’s hunter green logo in Europe. 生态，绿色环保，连LOGO都开始往这方面变化了。

9. Emotional Logos Logo designs with emotions is an emerging trend. This is because customers nowadays deem products as a valuable possession. Emerging corporate brands are trying to bond with their customers on an emotional level through emotional and expressive logo designs. 用LOGO表现一个人的喜怒哀乐，这是一个比较难一点的，不过这也是很容易让人记住的。

10. Gradient Logos Although this trend is a controversial one, it is gaining popularity. Gradient in the past was criticized for the excessive cost of printing and difficulty in executing. But nowadays, logo designers are accepting the fact that gradient gives the logo design a modern and well-groomed appearance. 虽然标志设计中渐变色的使用一直以来存在争议，但它越来越被人们接受。过去一段时间内，渐变色的印刷成本很高。但现在，越来越多的设计师开始使用这一技术，此类标志看起来更富有现代感

You might claim many of these trends to be a follow-up of 2009 but do you think any of these trends will be a real hit in logo design industry this year ?

WIXOO

Digest

10 Logo Design trend predictions – What to follow in 2010?

1. Conceptual Logos

2. Signature Logos

3. 3D Logos

4. Minimalism Logos

5. Formal typeface Logos

6. Hybrid design Logos

7. Sequential Logos

8. Eco SmartLogos

9. Emotional Logos

10. Gradient Logos